Project co-financed by

  1. April 5th, 2018

    How to build successful technological products

    How successful tech businesses find and create opportunities on the market: Rethinking competitive strategy and engineering viral marketing.

    Let’s talk about:
    ❏ Traditional competitive analysis and the Secret of Silicon Valley competition;
    ❏ Common mistakes founders make when assessing opportunities: The there is no more room for another (insert type of app here) fallacy;
    ❏ A modern framework for assessing and creating opportunities on and offline;
    ❏ Controlling Viral growth to build sustainable businesses.

    Language: English

    Your Value:
    ❏ Learn what they don’t teach you in business schools about how to start businesses and grow them;
    ❏ A new framework for opportunity assessment. A Tech Entrepreneur mindset.

    Speaker:
    Zakery Kline — App (iOS) Teaching Consultant for Facebook Academy at Facebook

    Agenda:
    18:30 -19: 00 — Registration, Networking;

    19:00 – 20:00 — Speaker’s Speech;

    20:00 – 20:15 — Q&A session;

    20:15 – 21:00 — Networking.

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  2. April 14th, 2018

    Analytics in digital marketing

    Let’s talk about:
    ❏ Google Analytics: settings, events, goals, e-commerce;
    ❏ Traffic analysis: segmentation, sources;
    ❏ Advertising effectiveness: tagging, Google AdWords connection, attribution;
    ❏ Analysis of the behavior of visitors: thermal maps, recording sessions;
    ❏ Google Tag Manager and how it can make life easier;
    ❏ Cohort analysis;
    ❏ Data collection outside of Google Analytics;
    ❏ Tools for visualizing data and statistics.

    Your result:
    You will understand what kind of web analytics it is and how it can help with the work. With the workshop you can improve your expertise in using tools like Google Analytics and Google Tag Manager, as well as learn how to collect and visualize data from various sources.

    Speaker:
    Denys Tkalich – Analyst in Reply. Previously, Petcube’s E-Commerce Manager.

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  3. April 17th, 2018

    Components of successful sales strategies

    Let’s talk about:
    ❏ What is a sales strategy;
    ❏ Why build a sales strategy;
    ❏ From which elements it consists of;
    ❏ What key competencies should people who are involved with;
    ❏ What should be considered when building a sales strategy.

    You will learn about the sale of services and services. Where to start the process of building any product and service. And how to make these things systemic, successful, predictable and predictable.

    Speaker:
    Orysya Sklyar – CEO and Founder of Zozoola (www.zozoola.com), Director of Business Development (BD) at Lviv IT School, a standing speaker at BD and Sales Conferences.

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  4. April 21st, 2018

    SEO and promotional projects for English-speaking markets

    Let’s talk about:
    ❏ SEO Specifics for English-speaking Markets;
    ❏ Technical optimization;
    ❏ Writing and optimizing content;
    ❏ Linkbuilding;
    ❏ Tools that will make life easier for you 🙂

    Your result:
    The workshop will help you understand the differences in promoting websites in the English-speaking market, giving you an insight into what works and what’s not. Will help in building a promotion strategy, as well as give practical tips on tools.

    Speaker:
    Marianna Smiyan is a marketing director at Daxx, a digital marketing strategist. More than 8 years in B2B marketing technology companies, such as outsourcing (Daxx, SoftServe, N-iX), and grocery projects. Data lover.

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