Project co-financed by

  1. April 14th, 2018

    Analytics in digital marketing

    Let’s talk about:
    ❏ Google Analytics: settings, events, goals, e-commerce;
    ❏ Traffic analysis: segmentation, sources;
    ❏ Advertising effectiveness: tagging, Google AdWords connection, attribution;
    ❏ Analysis of the behavior of visitors: thermal maps, recording sessions;
    ❏ Google Tag Manager and how it can make life easier;
    ❏ Cohort analysis;
    ❏ Data collection outside of Google Analytics;
    ❏ Tools for visualizing data and statistics.

    Your result:
    You will understand what kind of web analytics it is and how it can help with the work. With the workshop you can improve your expertise in using tools like Google Analytics and Google Tag Manager, as well as learn how to collect and visualize data from various sources.

    Denys Tkalich – Analyst in Reply. Previously, Petcube’s E-Commerce Manager.

  2. April 17th, 2018

    Components of successful sales strategies

    Let’s talk about:
    ❏ What is a sales strategy;
    ❏ Why build a sales strategy;
    ❏ From which elements it consists of;
    ❏ What key competencies should people who are involved with;
    ❏ What should be considered when building a sales strategy.

    You will learn about the sale of services and services. Where to start the process of building any product and service. And how to make these things systemic, successful, predictable and predictable.

    Orysya Sklyar – CEO and Founder of Zozoola (, Director of Business Development (BD) at Lviv IT School, a standing speaker at BD and Sales Conferences.

  3. April 21st, 2018

    SEO and promotional projects for English-speaking markets

    Let’s talk about:
    ❏ SEO Specifics for English-speaking Markets;
    ❏ Technical optimization;
    ❏ Writing and optimizing content;
    ❏ Linkbuilding;
    ❏ Tools that will make life easier for you 🙂

    Your result:
    The workshop will help you understand the differences in promoting websites in the English-speaking market, giving you an insight into what works and what’s not. Will help in building a promotion strategy, as well as give practical tips on tools.

    Marianna Smiyan is a marketing director at Daxx, a digital marketing strategist. More than 8 years in B2B marketing technology companies, such as outsourcing (Daxx, SoftServe, N-iX), and grocery projects. Data lover.

  4. October 25th, 2018

    How to manage finance?

    Last two years we are fully engaged with Global Financial World and learned a lot of global trends and what is going on inside of every trend. At the same time we are deep dive into Software Development. From those activities we developed topic about “how to manage finance”. We will go through basic understanding of key items of corporate finance, like: Revenue, Profit, Expenses, ROI, etc. Main focus of management finance for business or project and clear difference between accounting and financial management. As an extra item we will talk a little about “Behavior economic” and how it impacts our financial decisions.


    Ivan Leshko: These days I’m holding position VP of Financial Services at SoftServe. I have over 14 years of experience in IT outsourcing and 10 years of Business Development and Management. During last 10 years I’m spending months every year abroad. I work with very mature and smart people from Western companies and I learned a lot. In 2017 I released my book “Common Sense по-українськи”. This book was written to develop more leaders in Ukraine and to lead the Ukrainian nation closer toward the Western World. Last two years I’m leading Financial Services Vertical at SoftServe. It provides me amazing ability to work and talk with people who leads Global Financial System and understand global trends from inside.

    Andriy Kanyuka: Last two years I’m leading Financial Management for big part of business at SoftServe and Hold Financial Partner role. I have overall 8 years’ experience of Financial Management and before worked for huge enterprise company. My professional skills are based on building financial models for different type of projects and type of deals, budget management for global companies and ongoing financial management.

    Language: Ukrainian

    18:30 – 19:00 — Registration
    19:00 – 21:00 — Workshop
    21:00 – 21:15 — Networking

    Location: Ukraine, Lviv, Vesniana st., 4

    Contacts: | +38 (093) 661 94 55

Call me!