Research (similar products and concepts, manufacturing research, COG assumption)
Financials (BEP calculation, logistics calculation, product pricing)
Legal work (platform research, company or individual, finding representing person, opening company and bank account)
Materials preparation
Marketing preparation and messaging tests
Pre-Launch (lead generation landings, email marketing, facebook ads, work with press)
Launch (email marketing, facebook ads)
Campaign Support (cross-promotions, email marketing, facebook ads)
Managing pledges and backers
Logistics